We’re dedicated to providing you with a meticulously curated collection of premium men's clothing. Shop our exclusive online men's clothing range, from timeless Japanese brands like Sugarcane clothing and Sunray sweatshirts to hardwearing utility wear.

We’re here to redefine the meaning of branded men's clothing, steering away from the mainstream and embracing a spirit of independence and raw authenticity. Our collection proudly showcases brands like Buzz Rickson, Rogue Territory (RGT), Sunray Sportswear, and Battenwear mens clothing, known for their bold, unapologetic designs and unwavering commitment to quality.

 Shop our online men's fashion store today, or pop in and see us in Wellington and discover the "That was then, This is now" difference.